Game-Based Advertisement: Uludag Lemonade and Lipton Ice Tea Example

Consumer behavior is influenced by technological advancements and socioeconomic changes. Consumers have become tired of traditional advertising channels. Those in the Z generation, particular, a strong desire to avoid advertising. As result, this change has an impact on marketing shows itself strategies. Businesses begun advertise many mediums order get attention consumers. Digital games are one these mediums. attract not only children young people, but also adults, as they provide fun time. In addition amusement, virtual world gaming provides opportunity for self-development escape from responsibilities real world. While playing games, which different types, gamers can information about brand their minds positive environment, witness interactive messages business. The aim study look at how used classified digital light conceptual framework advertising, market, game well effects consumers “Uludağ Lemonade World Flavor” “ Lipton Ice Tea Pointing Sneijder”. research review study, material gathered primary secondary sources subject under investigation was evaluated inferences drawn using two game-based commercial samples. This compilation expected contribute assessment present potential throwing new studies be conducted within scope associated applications.